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Asics

Initially born under the name Onitsuka Tiger, ASICS was founded in 1948 in Kobe, Japan, by Kihachiro Onitsuka - at the time he was producing basketball shoes in his living room. The name is the acronym of the Latin phrase 'Anima Sana In Corpore Sano', or 'Healthy soul in a healthy body', which encourages you to maintain a healthy lifestyle also through physical activity. ASICS is a reference brand for innovative running shoes thanks to its GEL technology.